Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. Digital platforms are increasingly incorporated into marketing plans and everyday life as people switch to digital devices en masse.
Chief among the new methods are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing and content automation.
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Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices' capability to access digital media at almost any given time led to great growth.